"Going Postal"
Typography | Animation | Photography | Layout
This project began as a typographic exercise in hand rendered and photographic expression. Working on socially and politically relevant vocabulary, I explored the execution of letterforms with tape, string, powder, cigarettes, shadows, matches, and other unusual tools. Through this process I was able to arrive at the Rorschach Blot alphabet to make up the words “mental illness.”
Masking Tape "Privacy"
3D Tap "Migration"
Twine "Mental Illness"
Paper Folded "Privacy"
Pipecleaner "Migration"
In order to make Rorschach Blots I went through a process of finding the right paper that ink would not leak off of or instantly absorb into the page, and I found that paper with an adhesive side worked best for the challenge. I decided to play on the phrase “going postal,” by using postal office address stickers as the canvas to my letters. To create each letter, I dripped India ink onto the stickers and folded them in half to form two symmetrical sides. Some letters that are asymmetrical were more difficult to sculpt, so I had to get creative with the folding.
Ink Blot "Mental Illness"
Out of this was born a public service announcement animation and poster, aiming to inform the general public about mental illness.
Sketches
Initial Storyboard